Your brand value is directly affected by the pricing of your products. A zero tolerance MAP policy is paramount. This is most important in helping your brick and mortar accounts compete. If you do not have a MAP policy, we’ll help you create one and implement it. When it comes to protecting brand value, a penny can make all the difference. With us, you’ll never see a product even $.01 below MAP price. Scroll down to read more . . .
Your brand value is directly affected by the pricing of your products. When you sell your own products, you set your pricing. When someone else sells your product, you may set the pricing, but they care more about their bottom line than anything else. Own your pricing, own your value.
Give ‘em an inch, and they’ll take a foot. A zero tolerance MAP policy is paramount. We have literally seen it dozens of times. Brands either do not have a MAP policy, or they have one but don’t enforce it. A MAP policy with 5 steps to having selling privileges removed is not a MAP policy - it’s permission to break the rules…5 times. The average 3p seller knows this AND takes full advantage of it. The most successful brands have a zero tolerance policy. If you sell the product for less, you’re done. Period. Now, if you are selling yourself, as you should be, this is a non-issue. Say goodbye immediately to this problem.
This is most important in helping your brick and mortar accounts compete. E-commerce accounts for about 14% of all retail business. 86% still comes via physical stores. That percentage is shrinking and stores are closing at a record pace. The #1 complaint from store owners is the shopper that comes in and checks the price on Amazon. If it’s cheaper, they either ask for a pricematch or just buy it from Amazon. By maintaining a strict MAP policy, you can ensure your physical store owners that the price they are selling it at is the same price everywhere - including e-commerce sites such as Amazon. This, of course, is another huge advantage to selling yourself - you can guarantee the physical stores that you have online pricing under control. Your number one source of income will sleep easier at night.
If you do not have a MAP policy, we’ll help you create one and implement it. We’ve done it many times. MAP policies are not difficult, but they are important. We have the experience and knowledge to help you develop and/or properly implement your own MAP policy that will protect your brand’s image, value, and keep your brick-and-mortar stores happy.
When it comes to protecting brand value, a penny can make all the difference. With us, you’ll never see a product even $.01 below MAP price. This is where it all begins. Someone drops the price $.01 below your MAP price thinking they will get away with it. The trouble is that the next online seller has automated software that is set to match or beat the lowest price. This domino effect continues until the price being charged is well below MAP, but just high enough for someone to still make money. Other sellers jump on board, and the next thing you know, literally overnight in some cases, your precious brand value is being eroded so someone not invested in your brand can make a quick buck. Stop the madness. Let us help you.