We’ll make sure 100% of your products are available. How many of your current wholesale accounts carry everything you offer? Online, it’s imperative that the customer can see 100% of your product selection. That’s true brand representation. Want to make some products exclusive to your own website or your brick and mortars? Owning your space on Amazon will allow you to do that too! Scroll down to read more . . .

• We’ll make sure 100% of your products are available. This is your baby. You own it, you protect it, you fight for it - all of it. To us 100% means, well, everything. You wouldn’t create a catalog with only a few of your products - and if you did your customers may rightly believe this is all you have to offer. Amazon is no different.

• How many of your current wholesale accounts carry everything you have to offer? Unless you can confidently say all of them - we should talk. Almost ALL 3P sellers only carry a fraction of your full product line. Typically only the most profitable of your items make their way into a 3P seller’s inventory, and you should ask why. This may be an eye opener, but if they aren’t willing to fully invest in representing you, then they shouldn’t be representing you. If they aren’t putting their own money on the line - what else aren’t they fully engaging in?

• Online, it’s imperative that the customer can see 100% of your product selection. That’s true brand representation. The internet, it’s true, is the great equalizer in many ways. Small companies often appear much larger than they are simply because they understand a simple principal - that you are as you are perceived. Things have long been this way, of course, but in the past a customer could figure out quickly which physical stores carried the entire line and which didn’t and just shop there. Today, that doesn’t matter so much because there are typically many sellers of your product in the same space (or on the same site). If you’ve entrusted your brand to one or a handful of 3P sellers on Amazon, then you are at their mercy to order and list all of your products. Why take the risk?

• Want to make some products exclusive to your own website or your brick-and-mortar stores? Owning your space on Amazon will allow you to do just that. When you are the sole representative of your own brand, you make the choices. Amazon would like you to have your entire product line listed, of course, and that is typically advantageous. There may be reasons, however, to have specific SKUs not on Amazon. So whether you want 100% of your product line represented all the time, or you need to make sure a few products are not on Amazon - we can help with that.